In small business retail we all look forward to the profits made during the weeks leading up to the holidays; however the lull we experience after the holidays have commenced often leaves us in peril. If only you could keep a percentage of the business level you experience during the holiday season throughout the year. One of the tricks to surviving the holiday after-season is engaging with your shoppers and building relationships before the holiday season ends. This can be done with something as simple as a friendly smile or a personal “hello” as your shoppers walk through your doors or an extra coupon for a future visit.
One of my favorite ways to engage with customers is breaking into the world of social media, being a constant yet non-invasive reminder that your business is open, current and most importantly, relative. Simply posting to your customers on facebook, twitter, pinterest or google+ a few times a week will help you create a following, as well as help you to gain a new customer base, simply by word of mouth. If 10 people “like” your daily post or photo on facebook, and each of those 10 people have 100 friends, you’ve just reached 1,000 potential customers that otherwise may not have ever heard about your niche business.
At Photofy, we recognize how important it is to build relationships with your customers. In this day and age, technology is how our customers communicate with one another…so why wouldn’t we communicate with them the same way? If you’re not sure where to start, you can begin with simple posts about your business or a current sale you are promoting. We offer fun attention-grabbing sales promotion photo stickers to help you get started. Simply take a picture of your business location or a featured sale item, add a fun corporate sticker and post to your social media account, right from our photo enhancing app!
Once you have posted a few promotional ads, you’ll want to post a few social posts to engage your customers. This can be something as simple as a photo of your morning coffee or a fun question like, “What’s your favorite holiday tradition?” Your posts don’t always have to be about your business or business genre. Don’t be afraid to step outside of the box and celebrate life, right along with your customers. Put up a fun photo of your team decorating your store for the holidays, add a fun tree-trimming photo enhancing sticker and ask your readers what they love most about decorating for the season.
The most important thing to remember is that you want to create a connection with your customers. The more your customers relate to you, and hear from you, the more loyal they’ll be – which will help you keep those holiday numbers throughout the year!