You’ve heard of Black Friday and you’ve heard of Cyber Monday. But have you ever taken part in Small Business Saturday? Also known as project Shop Small, this shopping holiday was created to benefit and support small business owners in America. American Express created the holiday, which began on November 27, 2010, and encouraged shoppers to take part in shopping at local small businesses, or brick and mortar stores the Saturday after Thanksgiving, rather than shopping at traditional large retail stores. The goal is to make Saturday one of the largest shopping days for small businesses, and recognize each small business as a vital part toward the success of our community.
Small Business Saturday is a movement that brings to light the benefits our local small businesses bring to our community, by providing jobs, supporting our local economy and the sense of home we all feel as we step into the door each time we shop. American Express put it best in this short video, which will give you a little insight into the Shop Small campaign:
We all love the feeling we get when we walk into a local shop, whether it’s the neighborhood bakery, the authentic cuisine store, or the tailor on the corner. My favorite local shop is the Triangle Wine Company in Morrisville, North Carolina. Not only do they have the best selection of wine and beer in the area, they know about each item that they sell, too. Every time I walk inside Triangle Wine Company I am greeted by owners or clerks with a smile, asking if they can help me pick a selection. Give them your budget, what you’re serving for dinner or what you’re in the mood for that day and they’ll have a bottle in your hand in about 60 seconds. Even cooler, they have a mini bar in the back of the store, featuring the season’s most popular wines and brews.
Are you ready to join the movement? When you’re out shopping this weekend, make it a goal to Shop Small on Saturday, November 30th. You’ll feel great knowing that you did your part in helping your local businesses grow, and they’ll feel great knowing that their community has such a heartwarming interest in their success. Help spread the word of Small Business Saturday by taking a photo of your favorite local hop, and enhance it with one of Photofy’s new Shop Small Saturday photo enhancing stickers. Click HERE to view a map of the participating local shops in your area.